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Swiss Army watches :: A popular brand of automatic watches

Inspired by the legendary Swiss Army Knife, Swiss Army watches carry the same unwavering popularity. The Swiss Army name is reported to have an amazing 92% brand recognition among American consumers. One of the reasons is Swiss Army's commitment to reliable automatic watches, and to providing a good value for your money.

The Swiss Army watch is made to the rugged standards of Swiss Army, known for the reliability of the Swiss Army knife. In 2001, Victorinox and Swiss Army formed a new company called Victorinox Swiss Army, and today, the watches are marketed under this name. Victorinox had a business relationship with the Swiss Army Company dating back to 1937.

Models for Any Lifestyle

Today, Victorinox Swiss Army offers three distinct lines of watches for men and women. Their active line is geared for outdoor and sports enthusiasts. Most of these watches have rubber or plastic bands and a very casual look. Their classic line is still casual, but looks more designed for work or weekend outings, with leather and metal bands, and a look that is a bit less rugged. Their third collection is called their professional line, and is their highest tech group of watches. These are designed with an aviator's look, measurement capabilities and other high-end functions.

Swiss Army watches are available at many retailers and online stores throughout the country. All carry a three-year warranty, and range in price from about $275 to $550. Swiss Army has a reputation for high quality service. If your watch needs repairs, it can be sent to their US service center in Connecticut.

If you're in the market for a rugged, high quality watch that looks great and is practical for all activities, you can't go wrong with Swiss Army. They have a longstanding reputation for making watches that last.

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